Euler Partners

Philip Sheldrake

Philip Sheldrake, Managing Partner

Philip Sheldrake
Managing Partner
BEng (Hons), CEng, MIET

+44 7715 488 759






View Philip Sheldrake's profile on LinkedIn

Philip is a widely regarded consultant, author and speaker. He is a Chartered Engineer, main board director of techUK, the UK trade association for the technology industry, and architect of the Web Science Trust endorsed hi:project.

Prior to Euler Partners, Philip co-founded an award-winning technology public relations consultancy as tech analyst, selling it to Racepoint Global in 2006. He has also been a tech analyst for Gigaom Research.

Philip has combined his industrial engineering experience at Mars and Perkins (Caterpillar), his information technology expertise, and his knowledge of public relations best practice to develop the Influence Scorecard, a framework for social business introduced in his book, The Business of Influence: Reframing Marketing and PR for the Digital Age (Wiley, 2011).

Philip’s ebook, Attenzi – a social business story, was published in 2013 in association with Social Media Today with forewords by Microsoft Yammer co-founder and CTO, Adam Pisoni, and Social Media Today founder and CEO, Robin Carey.

He contributed the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, and chapters in the best-selling Share This and Share This Too from the Chartered Institute of Public Relations (CIPR). He also wrote one of the first texts on social analytics – The Social Web Analytics eBook 2008.

Philip is an experienced speaker and chair with the good fortune to have chaired events featuring Vint Cerf (one of the “fathers of the Internet”) and Sir Tim Berners-Lee (inventor of the World Wide Web). He has spoken at a range of international events including Dreamforce, Guardian Media Summit, 3M ThinkTANK, Radian 6, Web Science Trust, PRSA, CIPR, AMEC, Microsoft #bizreimagined, EUPRERA, ESOMAR and Brighton SEO. named Philip as one of their #SocialSuccess European Team ‘first eleven’.

He organized the UK’s first Internet of Things conference in 2010 with Intel, Qualcomm and the Consumer Electronics Association. He is a special advisor to the Association for the Measurement and Evaluation of Communications and to the Centre for the Analysis of Social Media at the UK think tank Demos. He co-founded the CIPR’s social media panel back in the day, assisted the complete rewrite of WOMMA’s Influencer Guidebook and helps lead the global discussion on qualifying the value of PR / social.

Philip is a UK IPv6 champion having served as a board director of 6UK, funded by the Department for Business, Innovation & Skills.


By Philip, or with chapters contributed by Philip.

Attenzi - a social business storyThe Business of InfluenceCIM Marketing CenturyCIPR Share ThisHarvard Balanced Scorecard Report, July 2011GDR Global Innovation Report 40ESOMAR Research World, Issue 30CIPR Share This Too