Philip is a widely regarded consultant, author and speaker. He is a Chartered Engineer, a main board director of Intellect, the UK trade association for the technology industry, a board director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol, and a founding partner of Meanwhile. He built and sold an award-winning public relations consultancy.
Philip has combined his industrial engineering experience at Mars and Perkins (Caterpillar), his deep information technology expertise, and his knowledge of public relations best practice to develop the Influence Scorecard, a unique framework for social business introduced in his book, The Business of Influence: Reframing Marketing and PR for the Digital Age (Wiley, 2011).
He contributed the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, and the chapters on real-time public relations and ‘post-social’ in the best-selling Share This from the Chartered Institute of Public Relations (CIPR). He also wrote the first text on social analytics – The Social Web Analytics eBook 2008.
He is a consultant to the Demos Centre for the Analysis of Social Media, and special advisor on social media measurement to the Association for the Measurement and Evaluation of Communications, The Conclave and the IPR.
Philip is an experienced speaker and has spoken at a range of international events including Dreamforce, Guardian Media Summit, Radian 6, Web Science Trust, PRSA, CIPR, AMEC, EUPRERA, ESOMAR and Brighton SEO. Salesforce.com named Philip as one of their #SocialSuccess European Team ‘first eleven’.
He chairs the CIPR group on measurement and evaluation and co-presents CIPR TV. He co-led the development of the CIPR's Wikipedia guidance for PR professionals, subsequently endorsed in Canada, South Africa, Australia and New Zealand.
Philip has finished the draft manuscript for his new book. 30,000 words. Do email him if you'd like to critique the draft.
By Philip, or with chapters contributed by Philip.