Euler Partners

Philip Sheldrake

Philip Sheldrake, Managing Partner

Philip Sheldrake
Managing Partner
BEng (Hons), CEng, MCIPR

+44 7715 488 759
philip@eulerpartners.com
@sheldrake
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Philip is a widely regarded consultant, author and speaker. He is a Chartered Engineer and a main board director of techUK, the UK trade association for the technology industry. Prior to Euler Partners, Philip built and sold an award-winning public relations consultancy.

Philip has combined his industrial engineering experience at Mars and Perkins (Caterpillar), his information technology expertise, and his knowledge of public relations best practice to develop the Influence Scorecard, a framework for social business introduced in his book, The Business of Influence: Reframing Marketing and PR for the Digital Age (Wiley, 2011).

Philip’s latest ebook, Attenzi – a social business story, was published in May 2013 with a foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni. The 2nd edition was published in September 2013 in association with Social Media Today, with an additional foreword by Social Media Today founder and CEO Robin Carey.

He contributed the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, and chapters in the best-selling Share This and Share This Too from the Chartered Institute of Public Relations (CIPR). He also wrote one of the first texts on social analytics – The Social Web Analytics eBook 2008.

Philip is an experienced speaker and chair with the good fortune to have chaired events featuring Vint Cerf (one of the “fathers of the Internet”) and Sir Tim Berners-Lee (inventor of the World Wide Web). He has spoken at a range of international events including Dreamforce, Guardian Media Summit, 3M ThinkTANK, Radian 6, Web Science Trust, PRSA, CIPR, AMEC, Microsoft #bizreimagined, EUPRERA, ESOMAR and Brighton SEO. Salesforce.com named Philip as one of their #SocialSuccess European Team ‘first eleven’.

He is a special advisor on social media measurement to the Association for the Measurement and Evaluation of Communications and The Conclave and co-authored the CIPR social media measurement guidance. He assisted the complete rewrite of WOMMA’s Influencer Guidebook and helps lead the global discussion on qualifying the value of PR / social.

He co-founded the CIPR’s social media panel and co-developed the CIPR's Wikipedia guidance for PR professionals, subsequently endorsed in Canada, South Africa, Australia and New Zealand. He’s a UK IPv6 champion having served as a board director of 6UK.


Publications

By Philip, or with chapters contributed by Philip.

Attenzi - a social business storyThe Business of InfluenceCIM Marketing CenturyCIPR Share ThisHarvard Balanced Scorecard Report, July 2011GDR Global Innovation Report 40ESOMAR Research World, Issue 30CIPR Share This Too