The common denominator
You have been influenced when you think something you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done.
Influence is the common denominator linking all the CxO titles and every facet of business. There is influence in everything an organization does, and sometimes in what it doesn’t do.
Business invests in human, information and organization capital to managing the flows of time, money and materials. Now it must be equally adept with influence flows. Developing this capability is pivotal to socialize the enterprise.
The six influence flows
- Our organization’s influence with stakeholders
- Our stakeholders’ influence with each other with respect to us
- Our stakeholders’ influence with our organization
- Our competitors’ influence with stakeholders
- Stakeholders’ influence with each other with respect to our competitors
- Stakeholders’ influence with our competitors.
A Measure Of Influence
Jessica Burnette-Lemon is Senior Editor of Communication World, the IABC‘s member magazine. Philip had the pleasure of talking with Jessica on the topical and some might say controversial topic of influence (in the context of marketing and PR of course).
The resultant article appears in the Jan/Feb 2013 issue of the magazine. It’s a publication for members’ eyes only, but fortunately, Jessica has given us permission to reproduce the article right here, “A Measure Of Influence” (PDF). We hope you find it interesting.